I love this story about Marshawn Lynch and his required media appearances. Marshawn doesn't want to talk to the media. The NFL threatened to fine him $500,000 if he didn't talk, so he did.
At some point during my earliest memories of elementary school, we were taught that we should strive to make the world a better place for generations to come. It must have been an Earth Day or Arbor Day. They gave everyone in my class a baby tree. Our mission was to take it home and plant it. Planting trees is good for the environment they told us.
My tree died.
I often tell people before we begin working with them that we do the easy part. Sure, writing code and building a functioning app is a skill that most people don't possess, but it's what comes after development that most people underestimate.