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John Petersen

The Ultimate Indicator of Success

When I was leaving UBS, I made an effort to meet with as many of the top executives at the company as I could. It helped that I had a compelling story that they wanted to hear, and I was able to snag meetings with the CEO and CFO of Wealth Management Americas, the Branch Manager of the largest branch at UBS and a few incredibly intelligent people. Putting aside the pure astonishment factor from all my colleagues wondering how I made this happen, I learned so much from these few meetings. From my meeting with this Branch Manager, I learned his Ultimate Indicator of Success.

Just to qualify this particular individual, he runs the Flagship branch of UBS Wealth Management and his advisors have billions and billions of client assets under their management. Some of the most successful financial advisors in the world have worked under his guidance and mentorship. So when he said to me, “All you have to do to be successful is read one book,” you can be damn sure that my ears perked up.

Read One Book

To put this in perspective, I was sitting in the office of a guy who sits on top of the world. A person at the pinnacle of success. And I was leaving my job and trying to figure out what to do with my life. Even with that being said, I was immediately a little skeptical — if this book is the ultimate secret to success, why hasn’t everyone read it and become successful? His response to this question raised even more questions. He said that he has told this to people, given them a copy, they would read the first few chapters, and then never finish the book.

I was baffled. How can someone listen to this man share the secret to success and then not even finish the book? Something just doesn’t add up here.

I made a decision right there on the spot that I was going to make reading this book from start to finish my top priority. What did I have to lose? A few hours of my life in exchange for a life of success. Seems like a fair tradeoff of risk vs. reward to me.

At this point, he walked over to a stockpile of 10 identical books, grabbed one off the top, and handed it to me. It was clear that I was not the first wide-eyed 20-something to walk into his office looking to change the world. He handed it to me and said,

“If you read this start to finish, you will be successful in whatever you choose to do. I guarantee it.”

My skepticism was now fully validated. He handed me a copy of Awaken the Giant Within by Tony Robbins. It all made sense now. I'm thinking to myself — Tony Robbins is some motivational speaker from Shallow Hal who is going to preach about how we have to be happy and nice to each other. Mr. Success has clearly drank the Kool-Aid and is off his rocker.

At this point, my poker face must have been non-existent because he said to me, “I know exactly what you are thinking and I’ll leave you with this. Right now, you can make a choice. You can choose to read every page of the book with an open mind or you can throw it away and always wonder if this man sitting in the corner office of the largest branch in the world was just a crazy old fool.”

You already know what I did next. I told you that I made it a priority to read the book end to end, and so I did. It is literally a life changing book. It changed my perspective on just about everything, including Tony Robbins himself. Turns out he has an incredible story and that he’s personally coached President Clinton, Opera, Nelson Mandela, one of the most successful traders of all time, famous athletes and so many more. The dude knows his shit. It’s that simple.

Am I currently sitting in the corner office on top of the world? Nope… not yet. But I’ve started a few companies and couldn’t be happier with where I am at now — helping people build things that are changing the world.

So now it’s your turn. You can either read this post and say that John is drinking the Kool-Aid and is off his rocker. Or you can go and download the ebook for free and get started. The choice is yours.

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